Sylvia Robles
Senior Product Designer
Senior Product Designer | Toast April 2022 – Present
Product Designer | January 2022 - April 2022
I am the founding designer on a New Ventures team crafting innovative experiences for new B2B and DTC product pilots. I collaborate with marketing directors, designers, product managers and devs for new features, research, customer outreach and interviews.
Products I'm responsible for:
Online Ordering - I redesigned a legacy Online Ordering product and created a branded Online Ordering experience that restaurants can customize to reflect their brands. Designed dynamic menu layouts that integrate with the restaurant’s POS, and a branded checkout experience.
Toast Local -  A marketplace of restaurant partners at Toast. I designed the Online Ordering experience, restaurant pages, search experience, checkout, iconography. 
Websites & Website Editor - Alongside the OO product, I have created various website templates that customers can use for their websites. I collaborated with another designer on the Editor beta, and currently lead design for the Websites product.
White Label App - a native app that uses Online Ordering configurations so that guests can order directly from their favorite Toast restaurants.
Product Designer | REEF Technology December 2020 – October 2021
Collaborate with product and engineering teams to define and execute experiences for B2B, B2E and DTC products. Responsibilities include: Leading design tasks for Storefront module of REEF Cloud, contributing to design for a food delivery management system, OrderLord, and its apps, collaborating on redesign of Brand Management Tool.
Additional activities include:
Facilitating research, user testing, customer journey mapping and collaboration on redesign of REEF’s Subscription Parking portal
Collaborating with designers to upgrade a legacy design system from Sketch to Figma to support our design team
Led and collaborated with designers to create a standard for illustration usage across all REEF products to maintain a consistent experience
Participate and lead team building activities with fun creative workshops

User Interface Designer | Augusta HiTech September 2020 – December 2020 
Created hi-fidelity screens for the City of Denver finance campaign app. Responsible for: UX research, wireframes, mockups, and hi fidelity prototypes, contributed to existing design system(s), collaborated with agile team comprised of technical leads and stakeholders, and with development for feasibility prior to handoff.

UX/UI Teaching Assistant | Wyncode Academy September 2020 – December 2020
Teaching team member for the UX/UI Immersive program. Responsible for the following: Aiding students learning about agile UX and UI framework, guiding students on designing quality experiences, mentoring on systematic information architecture and research-driven results, assisting the head instructor in running sample classes and events for upcoming cohorts at Wyncode. 

Presentation Designer | Duarte January 2016 – April 2019 
Partnered with design leads to understand briefs and conceptualize complex information into simple visual content. Responsibilities included: Supporting design team during WWDC in 2019, 2020, coordinating with speakers and internal department members to provide design direction for Keynotes.

Graphic Designer | Modicum September 2011 – October 2015
Worked as part of a small design team that created B2B and B2C presentations. Responsibilities included: Collaborating with clients and internal project teams to understand requirements, audiences, and intended story for presentations. Delivering unique solutions to complex problems through visual storytelling, presentation design and infographics.

Lean UX, Design Thinking, Agile, Kanban, UX Audits, Feature Analysis, Competitive Audits, Data Gathering, User Research, Surveys, Usability Testing, Heuristic Evaluations, Problem Statements, Personas, User Journeys, Minimum Viable Product, Flow Charts, Sitemaps, Hand Drawn Sketches, Hi-Fidelity Wireframes, Mood boards, Design Systems, Responsive Design, Accessibility, Annotations, Micro Interactions, Clickable Prototypes, Interaction Design, User Testing, User Testing Guides, Prioritizing Feedback and Iterations, Branding, Logo Design, Layout Design, Presentation Design, Infographics, Visual Storytelling

Figma, Sketch
Adobe Creative Cloud
Microsoft Office
Google Suite
Pencil and Paper

UX/UI Product Design Certificate
Wyncode Academy 2020

Digital Art and Design
Full Sail University 2007 - 2008

Miami International University of Art and Design
Graphic Design 2005 - 2006

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