Sylvia Robles
Senior Product Designer
Los Angeles, CA | Sylv.robles@gmail.com | Linkedin.com/in/sylviarobles
Senior Product Designer
Los Angeles, CA | Sylv.robles@gmail.com | Linkedin.com/in/sylviarobles
Experience
Senior Product Designer | Toast April 2022 – Present
Product Designer January 2022 - April 2022
Led the strategic design vision to develop a new product suite that generated over $3M in revenue in the first year
Own end-to-end experiences for the digital storefront suite--Websites, Online Ordering, Branded app
Improved onboarding and boosted customer retention from 50% to 82% by task completion rate, lowering 30% of care tickets YoY
Conduct user research and testing to improve 79% user satisfaction
Champion a customer-centric approach, leveraging feedback and data analysis to inform design decisions and optimize product features
Collaborate closely with cross-functional teams, product engineering and design
Senior Product Designer | Toast April 2022 – Present
Product Designer January 2022 - April 2022
Led the strategic design vision to develop a new product suite that generated over $3M in revenue in the first year
Own end-to-end experiences for the digital storefront suite--Websites, Online Ordering, Branded app
Improved onboarding and boosted customer retention from 50% to 82% by task completion rate, lowering 30% of care tickets YoY
Conduct user research and testing to improve 79% user satisfaction
Champion a customer-centric approach, leveraging feedback and data analysis to inform design decisions and optimize product features
Collaborate closely with cross-functional teams, product engineering and design
Product Designer | REEF Technology December 2020 – October 2021
Lead design for Storefront module of SaaS product, contribute to design for a food delivery management system, collaborate on redesign of Brand Management Tool. Facilitate research, user testing, customer journey mapping and collaboration on redesign of REEF’s Subscription Parking portal, led and collaborated with designers to create a standard for illustration usage across all REEF products to maintain a consistent experience, participate and lead team building activities with workshops
Lead design for Storefront module of SaaS product, contribute to design for a food delivery management system, collaborate on redesign of Brand Management Tool. Facilitate research, user testing, customer journey mapping and collaboration on redesign of REEF’s Subscription Parking portal, led and collaborated with designers to create a standard for illustration usage across all REEF products to maintain a consistent experience, participate and lead team building activities with workshops
User Interface Designer | Augusta HiTech September 2020 – December 2020
Owned end-to-end experience for the City of Denver finance campaign app. Conducted UX research, wireframes, mockups, and hi-fidelity prototypes, contributed to existing design system(s), collaborated with agile team comprised of technical leads and stakeholders
Owned end-to-end experience for the City of Denver finance campaign app. Conducted UX research, wireframes, mockups, and hi-fidelity prototypes, contributed to existing design system(s), collaborated with agile team comprised of technical leads and stakeholders
UX/UI Teaching Assistant | Wyncode Academy September 2020 – December 2020
Teaching team member for the UX/UI Immersive program. Responsible for aiding students learning about agile UX and UI framework, guiding students on designing quality experiences, mentoring on systematic information architecture
Teaching team member for the UX/UI Immersive program. Responsible for aiding students learning about agile UX and UI framework, guiding students on designing quality experiences, mentoring on systematic information architecture
Presentation Designer | Duarte January 2016 – April 2019
Partnered with design leads to understand briefs and conceptualize complex information into simple visual content. Responsibilities included: Supporting design team during WWDC in 2019, 2020, coordinating with speakers and internal department members to provide design direction for Keynotes.
Partnered with design leads to understand briefs and conceptualize complex information into simple visual content. Responsibilities included: Supporting design team during WWDC in 2019, 2020, coordinating with speakers and internal department members to provide design direction for Keynotes.
Graphic Designer | Modicum September 2011 – October 2015
Worked as part of a small design team that created B2B and B2C presentations. Responsibilities included: Collaborating with clients and internal project teams to understand requirements, audiences, and intended story for presentations. Delivering unique solutions to complex problems through visual storytelling, presentation design and infographics
Worked as part of a small design team that created B2B and B2C presentations. Responsibilities included: Collaborating with clients and internal project teams to understand requirements, audiences, and intended story for presentations. Delivering unique solutions to complex problems through visual storytelling, presentation design and infographics
Skills
Lean UX, Design Thinking, Agile, Kanban, UX Audits, Feature Analysis, Competitive Audits, Data Gathering, User Research, Surveys, Usability Testing, Heuristic Evaluations, Problem Statements, Personas, User Journeys, Minimum Viable Product, Flow Charts, Sitemaps, Hand Drawn Sketches, Hi-Fidelity Wireframes, Mood boards, Design Systems, Responsive Design, Accessibility, Annotations, Micro Interactions, Clickable Prototypes, Interaction Design, User Testing, User Testing Guides, Prioritizing Feedback and Iterations, Branding, Logo Design, Layout Design, Presentation Design, Infographics, Visual Storytelling
Lean UX, Design Thinking, Agile, Kanban, UX Audits, Feature Analysis, Competitive Audits, Data Gathering, User Research, Surveys, Usability Testing, Heuristic Evaluations, Problem Statements, Personas, User Journeys, Minimum Viable Product, Flow Charts, Sitemaps, Hand Drawn Sketches, Hi-Fidelity Wireframes, Mood boards, Design Systems, Responsive Design, Accessibility, Annotations, Micro Interactions, Clickable Prototypes, Interaction Design, User Testing, User Testing Guides, Prioritizing Feedback and Iterations, Branding, Logo Design, Layout Design, Presentation Design, Infographics, Visual Storytelling
Tools
Figma, Sketch, Adobe Creative Cloud, Microsoft Office, Google Suite, Keynote/Prezi
Figma, Sketch, Adobe Creative Cloud, Microsoft Office, Google Suite, Keynote/Prezi
Education
Wyncode Academy 2020
UX/UI Product Design
Wyncode Academy 2020
UX/UI Product Design
Full Sail University 2007 - 2008
Digital Art and Design
Digital Art and Design
Miami International University of Art and Design
Graphic Design 2005 - 2006
Graphic Design 2005 - 2006