Sylvia Robles
Senior / Lead Product Designer • Designing for People, Powered by Data, Driven by Growth
Sylv.robles@gmail.com • Linkedin.com/in/sylviarobles • Miami, Florida
Senior / Lead Product Designer • Designing for People, Powered by Data, Driven by Growth
Sylv.robles@gmail.com • Linkedin.com/in/sylviarobles • Miami, Florida
Hey there! I’m a product designer who thrives at the intersection of research, data, and storytelling. I love uncovering opportunities, connecting the dots between business goals and user needs, and designing systems that make life easier (and a little more delightful! 💫). My expertise spans growth design, service and systems design, and scaling products within real-world constraints. With a background in visual storytelling and a passion for crafting intuitive, high-performing interfaces, I create experiences that aren’t just beautiful—they’re powerful, functional, and built for impact 🚀.
Experience
Senior Product Designer | Toast April 2022 – December 2024
Product Designer December 2021 - April 2022
Senior Product Designer | Toast April 2022 – December 2024
Product Designer December 2021 - April 2022
Spearheaded the strategic vision and design direction for a new product suite, generating over $3M in revenue within the first year.
Owned end-to-end experiences for the digital storefront suite, including Websites, Online Ordering, and Branded App, ensuring seamless integration and intuitive user interfaces.
Enhanced onboarding processes, boosting customer retention from 50% to 82% through data-driven insights and user feedback.
Advocated for a customer-centric approach by leveraging feedback and data analysis to inform design decisions and optimize product features.
Collaborated closely with cross-functional teams, including product, engineering, and design, to align project goals with business constraints and resources.
Product Designer | REEF Technology December 2020 – October 2021
Led design for the Storefront module of a SaaS product, contributing to the development of a comprehensive food delivery management system.
Collaborated on the redesign of the Brand Management Tool, aligning design solutions with business objectives and constraints.
Facilitated research, user testing, and customer journey mapping to inform the redesign of REEF’s Subscription Parking portal, focusing on service and systems design.
Led and collaborated with designers to standardize illustration usage across all REEF products, maintaining a consistent and intuitive user experience.
Participated in and led team-building workshops to enhance collaboration and innovation.
User Interface Designer | Augusta HiTech September 2020 – December 2020
Owned the end-to-end experience for the City of Denver finance campaign app, conducting UX research, wireframing, mockups, and high-fidelity prototyping.
Contributed to existing design systems, ensuring consistency and scalability across platforms.
Collaborated with an agile team of technical leads and stakeholders, balancing design aspirations with technical constraints and resources.
UX/UI Teaching Assistant | Wyncode Academy September 2020 – December 2020
Guided students in understanding agile UX and UI frameworks, emphasizing the importance of systematic information architecture and intuitive design.
Mentored students on designing quality experiences, focusing on recognizing patterns and opportunities within design challenges.
Presentation Designer | Duarte January 2016 – April 2019
Partnered with design leads to conceptualize complex information into simple visual content, enhancing storytelling through design.
Supported the design team during WWDC in 2019 and 2020, coordinating with speakers and internal departments to provide design direction for keynotes.
Developed visually compelling presentations that effectively communicated key messages, aligning with business goals and audience needs.
Graphic Designer | Modicum September 2011 – October 2015
Collaborated with clients and internal project teams to understand requirements, audiences, and intended narratives for presentations.
Delivered unique solutions to complex problems through visual storytelling, presentation design, and infographics.
Enhanced brand narratives by creating visually engaging content that resonated with target audiences.
Skills & TOOLS
Design Methodologies: Lean UX, Design Thinking, Agile, Kanban
Research & Analysis: UX Audits, Feature Analysis, Competitive Audits, Data Gathering, User Research, Surveys, Usability Testing, Heuristic Evaluations
Design Execution: Problem Statements, Personas, User Journeys, Minimum Viable Product, Flow Charts, Sitemaps, Hand-Drawn Sketches, High-Fidelity Wireframes, Mood Boards, Design Systems, Responsive Design, Accessibility, Annotations, Micro Interactions, Clickable Prototypes, Interaction Design, User Testing, User Testing Guides, Prioritizing Feedback and Iterations
Visual Communication: Branding, Logo Design, Layout Design, Presentation Design, Infographics, Visual Storytelling
Design Tools: Figma, Sketch, Adobe Creative Cloud, Microsoft Office, Google Suite, Keynote/Prezi
Education
Wyncode Academy 2020
UX/UI Product Design
Wyncode Academy 2020
UX/UI Product Design
Full Sail University 2007 - 2008
Digital Art and Design
Digital Art and Design
Miami International University of Art and Design
Graphic Design 2005 - 2006
Graphic Design 2005 - 2006