A woman taking a selfie with two black cocker spaniels

I’m Sylvia, a storyteller and designer based in Southern California. My path has taken me from Miami to New York to Los Angeles, each place leaving its imprint on how I create and see the world.

I’m drawn to the natural world, art, and design in all its forms. Whether it’s on my screen, the stillness of the desert, or the rhythm of a city, I’m always searching for a meaningful experience.

As a design mentor, I help others uncover their potential and navigate their creative paths. For me, design is more than work—it’s a way to connect, to share, and to make sense of the world.

Sr/Lead Product Designer with a rich visual design background
Download my resume 🤍

Toast
Senior Product Designer
2021 - 2024
‍

  • Led the strategic design vision to develop a new product suite and publicly launched three new products: Websites, Online Ordering Pro, and the Branded Mobile App
  • Champion a customer-centric approach, leveraging feedback and data analysis to inform design decisions and optimize product features
  • Collaborate closely with cross-functional teams, product, engineering and design

REEF Technology
Product Designer
2020 - 2021
‍

  • Lead design for Storefront module of SaaS product, contribute to design for a food delivery management system, collaborate on redesign of Brand Management Tool
  • Facilitate research, user testing, customer journey mapping and collaboration on redesign of REEF’s Subscription Parking portal, led and collaborated with designers to create a standard for illustration usage across all REEF products to maintain a consistent experience, participate and lead team building activities with workshops

Augusta HiTech
UI Designer
2020
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  • Owned end-to-end experience for the City of Denver finance campaign app
  • Conducted UX research, wireframes, mockups, and hi-fidelity prototypes, contributed to existing design system(s), collaborated with agile team comprised of technical leads and stakeholders

Wyncode Academy
UXUI Teaching Assistant
2020
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  • Teaching team member for the UX/UI Immersive program
  • Responsible for aiding students learning about agile UX and UI framework, guiding students on designing quality experiences, mentoring on systematic information architecture

Duarte
Presentation Designer
2016 - 2019

  • Partnered with design leads to understand briefs and conceptualize complex information into simple visual content
  • Supporting design team during WWDC in 2019, 2020, coordinating with speakers and internal department members to provide design direction for Keynotes

Modicum
Presentation Designer
2011 - 2016

  • Worked as part of a small design team that created B2B and B2C presentations
  • Collaborating with clients and internal project teams to understand requirements, audiences, and intended story for presentations. Delivering unique solutions to complex problems through visual storytelling, presentation design and infographics
Thoughtful design meets impactful storytelling.

Guiding Principles

1
Lead with Humility
2
Curiosity Fuels Growth
3
Adaptability in Action
4
Empathy-Driven Design
5
Continuous Learning
I believe great design sparks connections, inspires possibilities, and drives meaningful outcomes. My process begins with a deep understanding of users and aligns their needs with strategic business goals. Through research-driven insights, thoughtful experimentation, and iterative refinement, I create intuitive, accessible, and impactful experiences.
Guided by humility, curiosity, adaptability, and a commitment to empathy-driven design, I focus on crafting solutions that balance user needs with business objectives. Every pixel serves a purpose, every decision is intentional, and every experience bridges the gap between people and possibilities.

Let’s connect

sylv.robles@gmail.com

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